Marketing and Sales
We put the customer’s customer first
Overview
Solutions to problems that are not recognized as such by the customer are futile.
We transform your marketing strategies with a practical, proven combination of analytics, customer-centric data insights and a test-and-learn approach. Our goals are to assist you making immediate progress by benchmarking your strategy with the industry leaders. This will enable the critical analysis of the industry you operate in and assist you in implementing the adequate reforms to accurately identify and target the optimal customer profile for your proposition.
With the use of various tools such as the Van Westerndorp price sensitivity meter we also make recommendations on pricing strategy by taking a multifaceted approach focusing on competitors, perceived value by the customer, and internal costs, to identify the optimum price based on your desired customer’s price sensitivity.